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 UNIT 1 What is Digital Marketing? Digital Marketing refers to the promotion of products, services, or brands using digital channels such as search engines, social media, email, websites, and online advertising. It helps businesses connect with their target audience, generate leads, and increase sales. Key Components of Digital Marketing: Search Engine Optimization (SEO) – Improves website ranking on Google. Social Media Marketing (SMM) – Promotes brands on platforms like Facebook, Instagram, Twitter. Content Marketing – Uses blogs, videos, and infographics to attract customers. Email Marketing – Sends personalized emails to engage customers. Pay-Per-Click (PPC) Advertising – Runs paid ads on Google and social media. Affiliate Marketing – Uses third-party promoters to sell products. Influencer Marketing – Collaborates with influencers to promote brands. Traditional Marketing vs. Digital Marketing Aspect Traditional Marketing Digital Marketing Definit...

UNIT 1 Different Computing Paradigms  Over the years different computing paradigms have been developed and used. In fact different computing paradigms have existed before the cloud computing paradigm. Let us take a look at all the computing paradigms below. 1. Distributed Computing : Distributed computing is defined as a type of computing where multiple computer systems work on a single problem. Here all the computer systems are linked together and the problem is divided into sub-problems where each part is solved by different computer systems. The goal of distributed computing is to increase the performance and efficiency of the system and ensure fault tolerance. 2. Parallel Computing : Parallel computing is defined as a type of computing where multiple computer systems are used simultaneously. Here a problem is broken into sub-problems and then further broken down into instructions. These instructions from each sub-problem are executed concurrently on different processors.  ...